What is Conversion Rate Optimization
When someone lands on your website or landing page, there are many different actions they could take. Sometimes, visitors leave without making a purchase or leaving their details behind. Conversion Rate Optimization (CRO) is the process of optimizing various factors to nudge visitors into taking a desired action (E.g hit buy, submit contact us).
Why Conversion Rate Optimization
If your website is acquiring traffic, yet you’re seeing little conversions. You’re wasting the effort that you’ve invested into the site. Conversion Rate Optimization helps you ensure the efforts you put into driving traffic to your website or landing page is not wasted.
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