Tips | April 6, 2022

How many creatives should I test in my ad campaign?

TLDR - Answer: as many as you possibly can.

Creative testing is a crucial part of any advertising campaign. It is a way to assess which combinations of images, video, headline, and copywriting best resonates with your audience.

So why should we be doing creative tests?

As technology automates performance marketing, and changes in privacy regulations makes targeting ever more difficult, creatives have emerged as one of the biggest points of differentiation – and the most powerful performance optimization lever.

There are no specific guidelines on how many creatives should be tested in a campaign. It is usually up to the marketer’s discretion and the campaign budget.

The good rule of thumb is the more creatives you test, the higher your chances of finding a winning ad – and there’s your answer.

However, this also means that you will have to design more ads, which can be very time-consuming.

Creatives have emerged as one of the biggest points of differentiation – and the most powerful performance optimization lever.

So how many creatives should we test per campaign?

There are no specific guidelines on how many creatives should be tested in a campaign. It is usually up to the marketer’s discretion and the campaign budget.

The good rule of thumb is the more creatives you test, the higher your chances of finding a winning ad – and there’s your answer.

However, this also means that you will have to design more ads, which can be very time-consuming.

… the more creatives you test, the higher your chances of finding a winning ad… However, this also means that you will have to design more ads, which can be very time-consuming.

We believe that regardless of time or budget, creative testing can and should still be done. It is unrealistic to expect the first version of your ads to instantly resonate with your audience. Testing increases your odds of a successful campaign.

So how can you as a marketer run multiple creative tests without expanding too much time, effort or money?

We’ve built a free tool to help marketers combine their creatives and copywriting into tons of ads variants.

 

The way it works is very simple:

  • Select one of our stunning ad templates, this will show you the list of creatives and copywriting parts required for that template
  • Upload different types of creative assets (images, video etc.)
  • Enter all your headlines and subtexts variants
  • Hit “submit”

Our platform mixes all the uploaded assets following the template layout and in a few seconds, your ads will be ready to be deployed. It’s that simple!

Try out our tool for free, visit our website to sign up to get started.