Resources | Updated on January 7, 2021
Small Business Marketing: Guides, Tools, Templates and Resources.
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Marketing your small business is one of the toughest challenges entrepreneurs face. This resource page compiles the various marketing strategy and tactics, and provide useful links to how-to guides, tools, templates, case studies, and more.
Blogging is the act of publishing good quality content that people will love to read. Marketers love to do blogging as it is one of the cheapest way to start marketing.
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Partnership marketing is about collaborating with a person or business because they have a relationship with a market segment that you’re interested in selling to.
By partnering with another person or organisation, you’re able to introduce your brand to a new audience.
Tools & templates:
Digital advertising is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. It is commonly done through platforms such as Facebook and Google.
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Social Media Marketing
Social media marketing is the use of social media platforms to connect with your audience. This mostly involves publishing content on your social media profiles/pages and engaging your followers.
Tools & templates:
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A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. This is usually achieved with some sort of incentive.
Host a Contest
Contests are an interactive way to capture your audience’s attention, tickle their inquisitive side, and persuade them to hand over their contact information.
Referral marketing is the method of promoting products or services to new customers through referrals, usually word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
People love the idea of getting something for nothing. Marketers use this love of anything free to spread the word about products, find new customers and increase sales. People will gladly spread word of your product or service when they know they’ll get an added perk.
Host a webinar
A webinar is an online event that is hosted by an organization/company and broadcast to a select group of individuals through their computers.
Guest posting means writing and publishing an article on someone else’s website or blog. It is a good way to gain awareness especially when you are starting out online.
Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems.
It is called “technical” because it has nothing to do with the actual content of the website or with website promotion. The main goal of technical SEO is to optimize the infrastructure of a website.
Create an Infographic
Infographics are graphic visual representations of information, data, or knowledge intended to present information quickly and clearly.
Guides & case studies:
Conversion Rate Optimisation (CRO)
Conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers or take any desired action on a webpage.
Tools & templates:
That’s all for the list!
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